From 1 July 2021, the global exclusion feature ensures public IP addresses have been removed from future reporting data captured.
The global exclusion feature applies a list of public IP addresses that are typically used for mail filtering services, to be removed from Phriendly Phishing account reporting results. Most commonly, the IP addresses can be counted as a click in the click-through report (CTR). But when we analyse the results in more detail, we can conclude that the click wasn't a legitimate click, also known as, a false positive.
When false positives are captured in your reporting data, it can impact your click results by increasing the CTR% with clicks that might not be legitimate. The global exclusion feature will greatly improve the accuracy of results that are included in your account's click-through rate.
*Note: Not all Phriendly Phishing zone's reporting data is impacted by false positives.*
How often is the global exclusion IP address list updated?
Our Customer Experience team can add IP addresses to the global exclusion list at any time.
How do I identify false positives in my account reporting?
False positives can be identified in your Click Report by investigating the results of an individual. There are a few aspects that are taken into account when reviewing the results.
- If there are multiple clicks from different IP addresses.
- Multiple results at the exact same time.
- Time of day the click occurred.
- ISP related to the IP.
If I discover a false positive, how can I remove it from my reporting?
You can add an IP address to your Phriendly Phishing zone's exclusion list by going into Account Settings, select IP Labels & Exclusion List, and use the button to Add New IP.
Can I apply the global exclusion feature to the historical reporting data in my zone?
We do not apply the global exclusion feature to Phriendly Phishing accounts for historical data. The default setting will only apply to clicks captured from 1 July 2021 and in the future.
Reach out to our Customer Experience team if you have any other questions.
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